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Outlook: Media and consumer tech in 2015
Media business sectors went through the digital wringer in 2014: the reinventions of music, newspapers, and book publishing are not finished, though such change is certainly underway. And this past...
View ArticleCustomer Targeting: Beyond Demographics and “Likes”
While social media usage generates vast quantities of data that advertisers and marketers can use for customer profiling and targeting, many brand marketers still rely on expensive and often dated...
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